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Welcome to the 2013 NCDC Conference and Exposition!

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Thursday, September 12 • 10:15am - 11:45am
Whether, How and When to Use 'High Velocity' Fundraising Packages

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Many charities are now using, and sometimes overusing, expensive premium packages to improve response rates in both donor and prospect mailings. This presentation will address the facts about when it is advisable and inadvisable to use this type of mailing. Cost vs. Return on Investment, Churn or attrition, over-dependence on expensive premiums - all of these issues will be addressed.

 

Moderators
RH

Rick Heist

Executive Director, Our Lady of Victory Homes of Charity

Speakers
avatar for Kory Christianson

Kory Christianson

Executive Director of Development, St. Joseph's Indian School
For over 18 years, Kory Christianson has worked at St. Joseph’s Indian School, NCDC active member, and is currently serving as the executive director. St. Joseph’s Indian School raises nearly $60 million annually in support of their programs and services for Native Americans in... Read More →
avatar for Geoff Peters

Geoff Peters

CEO, Moore DM Group
Geoff was formerly President of one of the USA’s oldest direct mail fundraising agencies and later President of Creative Direct Marketing International, a global fundraising agency specializing in European and Asian countries.  For nearly 20 years he worked with international charities... Read More →

Thursday September 12, 2013 10:15am - 11:45am CDT
Grapevine 6
  Workshop-Breakout-Round Tables, 90-minute, Bonus Session, Supplemental

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